"The Summit and Bill Lee are leading a renaissance in customer advocacy and engagement"

Chris Adlard
Senior Manager, Global Client Engagement - Misys

Superior Networking, Inspirational Thought Leadership

My firm is undertaking a dramatic, strategic transformation in our total customer experience (TCE) operations. The Summit has provided us with brilliant thought leadership, particularly from Don Peppers, Richard Owens and of course, Bill Lee. That inspired us to take our TCE initiatives to the next level, and for our global customer engagement program to play a central role in the transformation. 

In addition, the Summit provides exceptional networking opportunities—with industry thought leaders, as well as my professional peers. A substantial portion of Summit attendees are managing customer advocacy programs.

Plus the learning is exceptional: I wrote everything I learned down on the long plane ride home (to the UK), which gives me a resource I refer to regularly throughout the year.

Impact? The Summit makes me bolder in championing important customer advocacy and engagement initiatives at my firm—I have abundant evidence for those.

The Summit  has also inspired me to pursue a career in this field--when I attend it, I feel like I'm at the forefront of a renaissance.


  • Thought leadership for overhauling our total customer experience
  • Got inspired to pursue a career in customer advocacy and engagement

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